Here’s a condensed version of the findings regarding the top 10 US universities according to social media:
- Influential Figures: Michelle Obama’s association with Princeton and Harvard garnered significant attention on social media.
- COVID Research: John Hopkins University gained popularity due to its extensive research on COVID-19, which was widely cited and discussed across various platforms.
- Free Courses: Positive sentiment increased for universities like Yale, Columbia, and Stanford when they introduced free courses, resulting in higher mentions and engagement.
- MIT’s Innovation: MIT’s development of an emergency ventilator at a low cost garnered widespread praise and attention on social media.
- Yale’s Negative Spike: Yale University faced a spike in negative mentions in March, largely due to a controversial comment made by a Yale epidemiologist regarding a New York Times article.
- Notable Mentions: Duke University received attention from unexpected sources, such as Manchester City, resulting in increased visibility on social media.
- Conspiracy Theory Association: NYU became entangled in a popular conspiracy theory linking Bill Gates to the COVID-19 pandemic, resulting in discussions about the university’s involvement.
These findings highlight the diverse ways in which universities engage with and are perceived on social media, from academic achievements to associations with influential figures and involvement in current events.
